Corporate

Your corporate identity is a resource that can set you apart from your competitors and create a lasting impression when designed well. Just like a perfectly fitting dress or suit on a special occasion, a professional identity will make you feel confident and successful. We specialise in graphic design for corporate identities, business stationery, annual reports, newsletters and magazines. From designing a logo that symbolises your products or services and compares well against the competition, to developing a brand and integrating it into your corporate identity, with business cards, letterheads and with compliment slips. To communicating a company profile and what you are offering in brochures, folders, flyers and websites. We can even extend your brand image to your building exterior and interior design. If you are successful in business, it makes sense to display it in your marketing materials.

Retail

Are you a retailer looking to increase sales? Smart retailers promote competitive offers based around core products or services to lift sales. This also reinforces their competitive advantage which is a key factor to attracting new customers. We specialise in retail design strategies for marketing materials such as; signs, posters, brochures, flyers, coupons, advertisements and point-of-sale. Whether you need a short-term promotion to boost sales or a new point-of-sale image for your shop, we can show you how to create offers and displays that attract maximum attention. Successful retailers not only attract customers with specials, they also recommend additional products they want to sell. In other words, they manage to package products that would go well together. They influence customers to return with loyalty programs and structure marketing to grow customer numbers each year. If you need to revitalise your retail appearance call us today.

Marketing

Marketing is about creating value offers for customers that will maximise the exchange of products or services. We specialise in advising how to do this effectively and how to achieve a return on your marketing investment. Many companies and businesses have benefited from our expertise in marketing planning and programmes. We audit business marketing activity, write strategic marketing plans and developing strategies and objectives that meet established business goals. Marketing planning is an essential process for medium and large business but often overlooked by small business and a reason why many fail. Get some advice from professionals today and help your business improve. If you require a marketing strategy to develop sales, we can create your VIP customer programme. If you need more business referrals and a proven way to develop sales, then a B2B referral programme is the solution.

Websites

Web developers claim they are specialists in web design, but is this really true? Web developers need design expertise for branding, imaging and integrating corporate style. They also require marketing expertise to direct information content and priority, and to know what offers to promote. Web developers specialise in coding and scripting which is about site functionality and some understand database integration, secure payment systems and how search engines operate. We provide expertise in all three areas when building a website. Marketing direction for branding and advice on content, specials and imagery, design direction for integrating corporate style, and coding/scripting direction for ensuring functionality, database integration, secure payments and search engine optimisation. If you require a website that has all or some of these elements, we can provide advice on a site that suits your needs.

Advertising

How does your advertising rate with your customers, suppliers and competitors? To be effective advertising must integrate your corporate style and branding, promote value for core products or services, or communicate a strategic message. You can benefit from our large advertising agency experience without the expensive price. We specialise in advertising planning, design, copywriting and media buying. Have you considered co-operative advertising promotions with sister businesses or manufacturers to grow your media budget further? If you need to communicate to a market and are looking for advice on how to reach it cost efficiently we can help. We understand media comparisons and how to review a cost benefit analysis. Our advertising keys are; affordability, circulation, reach, frequency and return on investment. Let us guide you through the large mix of advertising media available and use our unbiased experience to decide on the best media options to get you results.

Resources

Professional design and marketing starts with good quality resources and we specialise in cost-efficient resources (i.e. images, logos, textures and symbols) for marketing materials. We manage professional photography shoots, provide an internal digital photography service, and search stock libraries for royalty-free images for smaller budgets. We look at your environment and try to draw resources from the surroundings, this might be cultural artwork or symbols inside your business, or the materials and features used in construction. We can usually find the right resources and match your quality requirements without much expense. The right image or picture will greatly improve your marketing or communication success, so consider this next time you are planning a promotion.

Tough times come and go but tough guys last forever. Remember always, If it's to be it's up to me. WAYNE BENNETT